4.1 Introduction

The fashion industry has long been associated with glamour and innovation. Yet, beneath the surface, it has also been a significant contributor to environmental degradation and social injustices. In response to growing concerns, the concept of sustainable fashion has emerged as a powerful force for change. It encompasses a holistic approach that seeks to revolutionise the industry, mitigating its adverse impacts while pushing the boundaries of creativity and technology.

At the heart of sustainable fashion are four pivotal elements: sustainable fibres, sustainable fabrics, sustainable sourcing, and the integration of artificial intelligence (AI) in textiles. Each of these facets plays a crucial role in reshaping the fashion landscape into one that is more environmentally responsible, socially equitable, and technologically advanced.

Sustainable fibers, as defined by Štefko & Steffek (2021), represent a fundamental shift in material choices. These fibers prioritize environmental friendliness, social responsibility, and economic viability throughout their lifecycle. Whether through the use of biodegradable materials, organic farming practices, or recycling, sustainable fibers minimize the environmental footprint of fashion production.

Sustainable fabrics, an extension of sustainable fibers, further this ethos by encompassing eco-friendly manufacturing processes. These processes, including low-impact dyeing and water recycling, reduce energy consumption and waste generation while ensuring the durability and appeal of the final products.

Sustainable sourcing, as advocated by Gilmore & Simmons (2007), goes beyond materials to embrace ethical procurement, fair labor practices, and transparent supply chains. It forms the backbone of social and environmental responsibility in fashion.